12/11/2023 0 Comments Alula cancerPatients were able to shop their marketplace (curated by patients and survivors) and create a Recovery Registry for all the items they might need during their cancer treatment and recovery. In April 2021, about a year ago, they launched Alula. She received positive feedback that the tool was helpful, but didn't see the engagement numbers that they'd hoped for. In January 2021, before they finished what they hoped would be the core product of Alula, the marketplace and registry, they launched a small product designed to help someone recently diagnosed with cancer find the right words to tell their friends and loved ones. She finished fundraising in April of 2020 and got to work building out the product. She raised a pre-seed round, pitching her vision of a digital resource that supports cancer patients through the entire lifecycle of cancer, from diagnosis and treatment through recovery, survivorship and bereavement. Liya quit her job in December 2019 to go all in on Alula. I yearned for a marketplace that took the guesswork out of this! And, truthfully, I yearned to be able to register for the products that made sense at different moments of treatment so my love army had a place to go to see how my needs evolved and what would be helpful to send." I befriended my oncology nurses, collecting their product recommendations. I hunted for answers in treatment waiting rooms, asking strangers for advice. "For much of treatment, I sourced the products and services myself. Just as her mom was finishing her treatment and on the cusp of her own 30th birthday, Liya was diagnosed with a rare form of non-Hodgkin's lymphoma.Īlula was born out of the struggles that she faced when going through treatment. A few years prior, her mom had been diagnosed with early stage breast cancer. Alula was founded by Liya Shuster-Bier from her hospital bed in the closing weeks of 2018.
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